What inspired the Pretty Tough collection was Fashion and growing up and living in a city as exciting as Los Angeles with such a big music, art and fashion scene. The 1980’s and 90’s were such an influence on me because I went to every possible concert with various music genres and FASHION was a huge part of that. I remember stud ornamentation was big then and still continues to be a decorative element that adds excitement to your wardrobe. I thought it would be great to add studding to a handbag, but a handbag that would be classic enough to wear everyday and speak to a wide audience. That first handbag was “Andie”, it remained in the line for quite a while.
What Pretty Tough pieces do you wear the most?
I personally love the Pretty Tough Bold Heart necklace and the Pretty Tough Chain collar necklace, I always get compliments on them. I also love the “Jaxon” tote handbag in Olive, it’s chic but classic and just the right size.
How do you see the Pretty Tough Collection evolving?
How I see evolving the Pretty Tough collection, is by freshening up silhouettes and on the handbags I recently updated the Brighton hardware. Pretty Tough was born in 2010 and so this tells me don’t totally fix what’s not broken, just update it. I always keep in mind, make things fashionable but practical and most important wearable.
