20 Years of Giving

Power of Pink

This is the 20th year of our charity initiative and, since we started in the fight for a cure, we have raised over $7 million. We will donate $10 for every Power of Pink bracelet purchased* to breast cancer organizations.

(*$6 donation for every ribbon charm)

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Featuring

2022 Power of Pink Bracelet

Designer Onofre Casas created the new Power of Pink bracelet to be a beacon of hope and inspiration for those touched by cancer.

$78

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($10 donation included.)

more ways to make a difference

Power of Pink Ribbon

Small but Mighty - Show your support for breast cancer awareness when you wear this pink ribbon charm. We'll donate $6 to breast cancer charities for every charm purchased.

$26

($6 donation included)

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Power of Pink Woodstock

Our Power of Pink Woodstock Bracelet, crafted by hand at our headquarters in Los Angeles, includes a hand-enameled pink ribbon charm and can be further personalized with additional charms. We'll donate $10 for every bracelet purchased.

$64

($10 donation included)

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Power of Pink Dancing Hearts

Wear your heart on your wrist, with our Dancing Hearts Power of Pink Woodstock bracelet. This limited edition leather bracelet features an enameled ribbon charm. With your purchase, we'll donate $10 to breast cancer charities.

$64

($10 donation included)

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more ways to make a difference

Power of Pink Ribbon

Small but Mighty - Show your support for breast cancer awareness when you wear this pink ribbon charm. We'll donate $6 to breast cancer charities for every charm purchased.

$26

($6 donation included)

SHOP NOW

Power of Pink Woodstock

$64

($10 donation included)

SHOP NOW

Power of Pink Dancing Hearts

$64

($10 donation included)

SHOP NOW

IN-STORE

Community Outreach

Since 2003, we've supported more than 300 Breast Cancer Charities in our local communities through meaningful in-store events. Contact your local Brighton for more information.

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